Client: Foxy
Agency: in-house (GVC Holding)
Role: Creative (logo, motion language) | Cinematography | Editing | MGFX
Agency: in-house (GVC Holding)
Role: Creative (logo, motion language) | Cinematography | Editing | MGFX
_the Challenge
£10 million+ rebrand campaign, at the time THE biggest single marketing effort in the UK digital entertainment marketing industry, featuring Hollywood A-lister Heather Graham, 6 top of the line agencies, media lockdown day, countless events and immense amount of assets over a year of this crazy ride.
_my role
I've joined pre-rebrand as a part of a special team. We've worked in a unique way, being given massive amount of responsibility, trust and freedom to wear multiple creative hats.
I've influenced the logo design. I've created a fully motion alphabet which ended up on all endframes. I've done dozens of screen replacements and countless versions of endframes - depending what kind of offer/joke we needed that week. I've been re-cutting and grade-matching the TVC ads using camera rushes (yes, as a client we have bought ALL raw footage too!). I've been playing and fooling around with the brand for a year, with only one line of brief: If it makes head of brand laugh, it goes! Mate, what a time that was.
I've influenced the logo design. I've created a fully motion alphabet which ended up on all endframes. I've done dozens of screen replacements and countless versions of endframes - depending what kind of offer/joke we needed that week. I've been re-cutting and grade-matching the TVC ads using camera rushes (yes, as a client we have bought ALL raw footage too!). I've been playing and fooling around with the brand for a year, with only one line of brief: If it makes head of brand laugh, it goes! Mate, what a time that was.
