Client: Oral B
Agency: Publicis PGOne
Role: Directing | Cinematography | Editing
Agency: Publicis PGOne
Role: Directing | Cinematography | Editing
_the Challenge
TikTok stars @jazdental and @mum_and_a_mic aren't your standard talents - with established style and audience, each with their authentic sense of humour, combining their talents in a way that'd feel native and yet communicate the messages Oral B needed to come through, was a challenge. The influencers can't afford to loose their unique quirks. The client's legal team remembered my proposal to reference Snoop Dogg song from the previous job. What could possibly go wrong this time?
TikTok stars @jazdental and @mum_and_a_mic aren't your standard talents - with established style and audience, each with their authentic sense of humour, combining their talents in a way that'd feel native and yet communicate the messages Oral B needed to come through, was a challenge. The influencers can't afford to loose their unique quirks. The client's legal team remembered my proposal to reference Snoop Dogg song from the previous job. What could possibly go wrong this time?
_the Solution
Regardless, Oral B trusted me with scriptwriting and directing yet again. With social, one can't go in half-baked. I took everything that was iconic about Jaz and Jane, added a little Michael Scott's vibe and tons of my best friend - awkward auto sarcasm.
The influencers were briefed in and offered a say in choosing and tweaking final ideas to produce. So on the day, we've been no-strangers strangers, as we've been respecting each others ideas and laughing at the same jokes. That made busy shooting day a blast, as everyone on the set was totally buying in to the comedy and enthusiastically doing their best to do the best takes.
Sweet comedy often lies in the way you operate with pauses, silence, facial expressions, timing, and subtleties. You can't plan if beforehand - you gotta vibe.
_the Results
Absolutely terrible - I still haven't convinced anyone to sing Snoop Dogg songs for Oral B. My mission continues. Deliverables below.
Absolutely terrible - I still haven't convinced anyone to sing Snoop Dogg songs for Oral B. My mission continues. Deliverables below.
