Client: Peugeot
Agency: Publicis Poke
Role: Cinematography | Editing
Agency: Publicis Poke
Role: Cinematography | Editing
_the Challenge
Imagine having a set made up of a car, a few lights, half a dozen influencers and a task to shoot multiple mini-stories for a social-first launch campaign. Then imagine having one evening to do it all. By one person. That was it. And in the end, we overdelivered anyways.
Imagine having a set made up of a car, a few lights, half a dozen influencers and a task to shoot multiple mini-stories for a social-first launch campaign. Then imagine having one evening to do it all. By one person. That was it. And in the end, we overdelivered anyways.
_the Solution
As per usual, the project was made possible by involging me from the very early stages of planning. I listened carefully to what we were expected to achieve, then got to work to present a "DoP view" document to the team, to clarify the mood and feel.
Benefiting from my proficiency in making shoots look like they are much more expensive than they really are, enabled me to work efficiently and focus on key shots and tricks, curated to give you that "WOW!" effect later in edit. Vast experience in working with talent helped me put everyone at ease, build trust and rapport, and have fun. As I was well prepared at this point, I could keep my instructions clear, concise and not waste time figuring out what we wanted them to do and say.
As per usual, the project was made possible by involging me from the very early stages of planning. I listened carefully to what we were expected to achieve, then got to work to present a "DoP view" document to the team, to clarify the mood and feel.
Benefiting from my proficiency in making shoots look like they are much more expensive than they really are, enabled me to work efficiently and focus on key shots and tricks, curated to give you that "WOW!" effect later in edit. Vast experience in working with talent helped me put everyone at ease, build trust and rapport, and have fun. As I was well prepared at this point, I could keep my instructions clear, concise and not waste time figuring out what we wanted them to do and say.
_the results
Shooting for edit and slightly overshooting (!) meant I was able to present a few dozen (!) valid options to the agency, and yet again spend more time creatively exploring the best cuts. In the end, the client received multiple cuts, each feeling unique, and focusing on different aspects of the product, yet all consistent in style, curated to variety of formats (9x16, 4:5, 1x1) and in record time.
A total of 70+ assets, 10 different cuts, from one evening of shooting. All performed multiple times better than previous similar efforts, and in some cases overtaking even multi-million global Peugeot assets.
A total of 70+ assets, 10 different cuts, from one evening of shooting. All performed multiple times better than previous similar efforts, and in some cases overtaking even multi-million global Peugeot assets.
